Business Development
Business Development Role

We are looking for someone who moves before they're told to.

If we give you a rough target, you come back with something real—not a list of questions. You figure out your own path, use whatever tools get it done, and when the obvious route is blocked, you invent a detour instead of stopping.

You own the whole task, not just your slice of it. You communicate clearly: what you did, what you weren't sure about, and what you'd do next.

If that sounds like you, skip the traditional cover letter. Complete this challenge instead.

Read the brief

Challenge Overview

The Context
Why we're doing this
Your ICP
Who to look for
The Task
What you need to deliver
The Rules
Read carefully

Jump to submission form

The Brief

Context

F.Learning Studio makes animated learning and explainer videos. We find clients by identifying the right organisations, finding the right person inside them, and writing to that person. That's the job. So that's the test.

Your ICP (Ideal Customer Profile)

Medical and healthcare associations. Professional bodies, medical societies, nursing associations, patient advocacy organisations - groups whose job is to educate a membership or a public. They produce continuing education, clinical guidance, patient materials, member training.

"Association" and "healthcare" are both wide. Decide where the useful edges are, tell us why, and build on your definition.

The Task

  1. Build a list of 25 contacts matching this ICP. Each row points to a person, not just an organisation. If you can't find a name, leave it out.
  2. Pick the 2 you'd write to first.
  3. Write those 2 emails.

What you need to submit

The list (Google Sheet link — you pick the columns)

The 2 emails

Five short answers: How did you find them? · What tools did you use? · Why those 2? · What would the next 100 look like? · What are you least sure about?

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The Rules

AI and automation encouraged - tell us how.
Unclear? Decide, say so, keep going. Don't email us to ask.
This should take about an hour. If it's taking three, stop and send what you have.
We'll ask why you picked those two.

Submit Your Challenge

Fill out the fields below. Take a breath, review your work, and hit send when ready.